I think you already saw a lot of interface design. Please think about it again. Our whole life is occupated by interfaces. The fancy coffee machines have interfaces. Your phone, cars, e-book readers have interfaces to communicate with you. Those types of interfaces where things are just kind of all over the place. We figured out how to make user interfaces look fine and function reasonably well.
Industry standards have emerged in the same way as you have them in other mature industries. You know, in a car, you wouldn’t switch the positions of the gas and brake pedal around or put the seats on the outside of the vehicle. And in the user interface, you wouldn’t add automatically playing sound or a red blanking button. Now, this is excellent progress for the industry, but what do we do now? Is it just enough? Or should we strive for more? But what does perfect design even look like and how does it differ from good design? Let’s walk through some of the principles. The first principle is that good design gives people what they say they want. While great design solves people’s problems in unexpected ways. D.J. Ko, CEO of Samsung, said that it’s time to deliver on a foldable device after consumer surveys carried out by Samsung show that there is a market for that kind of handset.
The fact that Samsung is working on a foldable smartphone is scary. And also one thing to survey your customers on how they enjoy using a product or how a recent product repair went, which Apple has been known to do from time to time via email. However, to base design is highly questionable. Consumer surveys would not have led to products like iPhone, iPad and Apple Watch. They only know that they have a problem. Now, it’s up to the designer who lives at the intersection of technology. The design discipline to come up with new ways of solving that problem. The designer can make connections between subjects and solve the problem in new ways. The next principle is that good design is data-driven, while the grand plan is data-informed.
How data-driven design affect our lives? Are all data related designs perfect?
Now, compare that with the hotel tonight. One of the fastest-growing hotel booking apps: The Hotel Tonight App. They understand that people are trying to find a nice room to stay in and they optimize their app for that. It shows a larger preview, images of the hotel room. Booking.com does. It has a hint of urgency messaging, but it doesn’t overpower the entire layout of the page. They are focusing on the overall experience rather than just tiny conversion improvements.
Driven by data. The next principle is that good design tries to please everyone. While great design is opinionated and challenges conventions, great design has a world view and values that it executes on consistently. It doesn’t try to please everyone. Consider Apple’s MacBook and iPod versus Microsoft Surface. Microsoft takes the approach that we don’t want to make a decision on was the best experience for consumers. So let’s just give them everything and let them decide for themselves. In a way, they are allowing consumers to design their own experience rather than creating an experience. And that sounds right when you say it like that.
The eye for an eye pad is designed to handle tasks formally given to laptops and desktops and the process of creating this new form factor. The iPhone and iPad can handle entirely new assignments as well. That is an unreasonable approach to designing devices. And the results are favorable. Let us take a look together to another company. Intercom!
The company that loves talking about how good they are. Great design. Never neglect the fundamentals on a quest to impress the world around them. Focusing on the flashy part of strategy while ignoring the fundamentals is the same as in baseball, focusing only on hitting home runs or in basketball, focusing only on hitting slam dunks. It’s fun to look at and very exciting, but a player that focuses their entire game exclusively on the most flashy parts will fall apart when they’re tested in a real competitive environment. Another principle is that good design tries to impress while great design gets out of the way. And I love this quote, which says, A good designer finds an elegant way to put everything you need on a page.
While a great designer convinces you half that shit is unnecessary. The excellent design tries to impress us with animations and nice fonts and trendy colors. But it could be simple as google the main page. Have you ever tried designing a better a carton? It’s not easy, not easy at all. There is a lot of constraints there, and it’s really one of the best designs ever, and that’s why it lasted so long. Great design is the outcome of a detailed thoughtfulness and a desire to help others. Finally, great design takes vision, courage, and discipline. Right now there’s a. A friend in Silicon Valley is trying to turn innovation into a process that can be duplicated and reproduced. No matter who you slop into the position and creating a clearly defined strategy is a great idea, especially for large companies.
Experience is everything!
Creating an experience vision is to be the quintessence of what it takes to make a great design. Here’s a quote from it. The easiest way to create a powerful experience vision story is to start with the new experience.
What’s the best experience we could imagine? What is the best experience providing for you or your users? Most of our experienced visions come closer to a five-year horizon in five years. What is the best experience we can imagine delivering? How will people’s lives be better? Because we’ve removed all of the frustration. A compelling vision is what orients the process machine of an organization to create great products.
Defining and experience vision in that fashion is relatively easy for an experienced designer. But the sustained organizational discipline it takes to follow through on that vision makes it damn near impossible. It’s much easier to just stick to making it good enough and do what everyone else is doing. But I would encourage you as designers to choose greatness. There are many reasons to try and do outstanding work rather than just a good enough job that sets you apart from the rest of the pack. But most of all, what else are you gonna do with your life? What better thing to do with your time on Earth than trying your hardest to make the world around you better? Imagine a world in which everyone tried to do this. Imagine a type of world we would live in if everyone tried to do that. But it starts with you. Now, finally, I would love to hear from you guys. What are some examples of great design? Because I know I don’t haven’t covered them all. And just shared them with me in the comments.