What is it up? Everybody, welcome to our blog : )
And today we are talking about mobile-optimized web sites. The difference between having a mobile site in a desktop site, guys, half of the total Web traffic in Q1 of 2019 was mobile versus desktop. So this is important people. We need to have an excellent mobile Web site.
So before I jump in and share my story with you, show you a couple of examples of the ideal Web site, first, dangerous Web sites, a couple of tools I want to touch on that are going to help you guys. First off, one of my favorites, classic Google Analytics. It helps us to show where our web traffic is coming from, whether it’s coming from social, if it’s mobile traffic, if it’s desktop traffic helps you to understand the insights into what’s happening on your Web site. Another fantastic tool I love using is called Hot Jar. Hot Jar actually allows you to be able to go in and monitor web sessions via video. So you can even see how is somebody doing on your site when they’re on their phone. What are some you did on to say when they’re on their desktop? And how can I optimize the mobile experience for my customer? There’s a couple of other tools that I love that are actually in the blog attached to this. So definitely check those out as well. But I’m even gonna jump in on my phone right now and show you a couple of examples of useful websites and lousy Web sites on mobile.
So without further ado, I’m just going to jump in here. So we’re looking at the first one right here. Historian of the future. Too much going on. This might look a little bit less confusing on desktop, too much going on, way too much text, which too many pictures. You got to make this a little more simplified for your user here. Going over to the apartments now. Little too much. A bit too much text right away in the home screen. I actually have to zoom in to even be able to touch the different menu items. So make sure the buttons are big. Make sure it’s easy for people to click on the other offers and be able to read really quickly as opposed to a lot of text here. Another one, this is a painting site. Again, the Web site’s like to zoom in just to be able to click into the offer. A lot of text here as well. This might look a little better on the desktop if you’ve got mobile users, they care about getting the information right now. So this is difficult to toggle on the Web site. There’s just too much going on, too many options for you, user lot of services.
You can make this easy to clips. A couple of useful Web sites, fan chest. I love how they use the user customer experience. Right. Right here. I can see shot by the league. Let’s say I want to get an NFL gift. It’s dictating my customer journey on their Web site. OK. Now I pick my team. OK. I choose the Atlanta Falcons, and now I’m here. I can buy this in two clicks. It makes it easy. It dictates what I need to do on the site. So DHS does a great job. Another good site, full cooler.
They have a video right away that you can click on to watch right away. Beautiful. Great. Then those are up to user experience as I scroll down. I can see their different packages, their other offerings. And there’s not a whole lot to overwhelm me. I keep clicking into their social’s super easily here. So I’m going into Instagram. I can go right in there. Instagram. It’s easy. I love this in. And I can go and see the products when I click it and the results, it shows me a really, really concise description, and it tells me the exact price and what it looks like right away. This is what I want to do if I’m on the Web site as a mobile user. Right. It makes it very easy. Another great one. I love this. It makes you choose. Are you commercial or residential? That’s all you can do. Right. So I think residential. And now it’s going to dictate, again, my user experience on the Web site. It’s going to allow me to choose what I need to do. Do I need to contact them? Right. There’s a little bit of extra information they don’t need, but I can see it on the top. Right. I can request afloat right away. Right. That makes it easy for the end consumer to get what they’re looking for.
I can fill out a form right there. Right. So as you look back to your website, you’ve seen a couple of good and bad examples of this. Figure out how you can optimize that experience on the mobile version to help get your customers to do what they need to do and get that one piece of information that they need. I suppose the overwhelming number with a lot of texture, a lot of buttons, makes a little bit more difficult for them to navigate your site and do what you want them to do. Right. You want them to schedule a call by your product, follow you on social. Those are the type of things you need to use and call them to action right away very easily. Right. If you’re on mobile, it’s you want. Now you want to quit. Right. But thank you guys for watching the blog today. We appreciate your support. And check out the blog for the additional tools and tips and tricks, other kinds of software that you can implement onto your Web site to help it to be more mobile-friendly. But again, thank you for being here. And we’ll see you next time.